In our last blog post How Kiosks Make Our Daily Lives Easier – Part 1, we looked at some of the benefits of self-service kiosks, particularly:
Today, we will review some of the benefits of:
A printing kiosk is a self-service kiosk that is used with the sole purpose of receiving a printed product such as tickets, contracts or coupons. These kiosks are widely used in the travel industry as they can allow travelers to:
- Purchase and print tickets or boarding passes
- Find and print directions and/or coupons to tourist attractions
- Print guides or information about activities and amenities for their vacation resorts
Another type of printing kiosk, that is not as well known, but often also used in the travel industry and elsewhere, is the contract kiosk. Contract kiosks are a great way to offer last minute travelers travel insurance. The units allow them to purchase and print insurance contracts right at the kiosk. These kiosks can also be used elsewhere including malls and other retail locations. Contract kiosks have also been provided as an option for the filing of taxes, and as with the insurance kiosks, can be found at several locations, including airports.
However, beyond the travel industry, self-service technology is being used as a convenient alternative for patrons and fans to purchase tickets to sporting events, concerts or the movies. They not only eliminate the need to stand in long lines, especially for popular events, but lower staffing and training costs for venue owners who may sometimes find it difficult to find staff for evening shifts. Ticketing kiosks, provide a useful crowd management strategy by creating multiple points of purchase.
Coupon kiosks provide a great way to reward loyal customers. They can be used solely to provide coupons or be customized as a loyalty kiosk providing loyalty card issuing and redemption services along with coupons. This allows operators to provide personalized coupons based on the cardholders’ shopping history. The coupons usually expire on the issue date which is an additional incentive to redeem them the same day. It’s a great way to provide savings for customers and encourage additional and future purchases.
Financial Kiosks are probably the most widely used type of kiosk that enables the completion of transactions traditionally offered by financial institutions. These kiosk can be used to provide the following services:
- Prepaid Credit/Debit Card Kiosks
- Check Deposit Kiosks
- Loan Kiosks
- Bill Payment Kiosks
- Donation Kiosks
Prepaid Credit/Debit Card Kiosks allow customers to purchase and activate debit or credit cards as well as add or top up funds on the card. It not only offers users an alternative to cash, but it provides a way for them to easily manage their funds, without the fear of overspending.
Transaction Kiosks typically provide banking services such as bill payment, check deposits, and loans.
Bill Payment Kiosks, as with most financial kiosks, allow any prominent service- based corporation such as banks, cable companies and even retail outlets to provide additional services to their clientele. Customers can pay their utility bills while shopping without standing in line and appreciate this fast and convenient method of making payments. A bill payment kiosk can improve business through increased efficiency and overall customer satisfaction.
Payday Loan Kiosks provide an automated, self-service option for processing loans, providing a convenient, quick and efficient way for users to access cash advances.
Check Deposit Kiosks allow users to deposit checks without the assistance of a teller or customer representative. It is convenient way to avoid the long lines at the bank.
Transaction kiosks are a great way to add value and enhance customer service while increasing revenue.
Donation Kiosks, also known as giving kiosks or charity kiosks, allow members of a church or group or the general public to donate or contribute to their communities or charitable causes. Some organizations also use the kiosks to enroll members, provide information about community events or sell merchandise including books, CDs and DVDs, t-shirts, etc.
A recent article, Churches Gain Attendees, Money When Internet Is A Sanctuary looked at the way Impact Church of Atlanta uses technology, including kiosks to encourage donations to and participation at the church. The Impact Church in Atlanta uses kiosks as well as other forms of technology at their church.
Kiosks provide many benefits to both the businesses that operate them, as well as to end users. Hence the reason they are so widely used. Some of the benefits of kiosks include:
- An enhanced customer service experience
- They facilitate the collection and management of customer data
- They provide value-added services
- They allow extended service beyond standard store hours
- They almost always provide a positive Return on Investment (ROI)
- They decrease wait times for customers
- They assist in reducing employee hiring and training costs
- They provide a great avenue for product marketing and company branding
These are just a few of the benefits of kiosks. We will conclude Part 3 of this blog with a look at some of the services that can be provided by Government Kiosks, Advertising kiosks and Interactive Signage.