Government kiosks are often used to facilitate a more efficient execution of administrative services, such as document requests or payment of fines, tickets, bills, taxes, etc. Prior to the use of kiosks, accessing these services would often result in standing in long lines or spending more than one day to complete the transaction. It was a process that most people usually endured as the alternative (ignoring monies owed to the government or not having pertinent documents in your possession) would be a high price to pay.
The drive and need for more efficient systems, as well as budget constraints that have resulted in reduced staffing, has led to innovative solutions, including the use of kiosks to provide what should be straightforward services. A great example of the positive effect of kiosk usage is a project we did in Clark County about two years ago that is still being utilized today. The kiosk was implemented to allow users to request certified copies of marriage certificates. The office has processed over 4,000 orders since the kiosk was introduced and has not only provided a more positive experience for customers and eliminated the need to engage county personnel for this repetitive task, but it has also generated over $81,000 gross resulting in a positive Return on Investment (ROI) in less than a year.
We have also provided corrections kiosks including prison kiosks that assist in providing a way to conduct commissary transactions within the prison system and parole kiosks which are utilized by corrections offices and allow selected minimum risk clients to check in with their probation officers at stipulated times throughout their supervision. Parole kiosks must include specialized software and components to ensure accurate identification and security standards. Components may include signature pads, fingerprint and card readers, as well as the software which would enable the recognition of the user’s fingerprint and capture their signature and photo. The kiosks also sometimes facilitate the receipt of payments.
An extension of government kiosks are their administrative use at educational institutions. Education kiosks provide a secure, user-friendly platform for administrative management at schools and universities, including student registration, tuition payment as well as faculty and student updates. Many schools also use these self-service kiosks to make school processes more accessible to parents, while enhancing school security by using the units as check-in and check-out systems to keep track of students, as well as visitors.
One of our earlier projects included the installation of interactive signage in three different languages at Stoddert Elementary in Washington, D.C. The signage facilitated the school’s efforts to become more energy efficient. Since then, we have installed many types of kiosks and signage at educational institutions, each customized to address the specific needs of the school.
Advertising Kiosks and Interactive Signage
Advertising Kiosks and Interactive Signage can easily be considered the ultimate marketing tool in more ways than one. They not only allow companies to advertise and deliver content via their screens, but the kiosk can be physically branded to showcase a company or product using specific colors and logos.
The advances in technology and the introduction of interactive signage now facilitates the input of data by customers to access additional information, or the manipulation of the image on the screen for a more in-depth, realistic look at a product’s features and benefits. Interactive screens facilitate easy navigation, using touch screen technology. The signage/kiosk, therefore is more than just a static sign or moving image, it becomes a tool that customers can manipulate to find the information they need, making it a great platform for searchable directories and wayfinding tools. The technology allows versatility across multiple industries for an enhanced user experience.
It is hard not to see the benefits this can provide to a business, especially to retailers that strive to provide their customers with an exclusive experience that showcases all the positive attributes of their brands. Some other benefits of the kiosks we highlighted today include:
- Reducing administrative duties and costs.
- More effective emergency management providing schools with an accurate headcount, if needed
- Providing additional information to customers that can be easily seen or accessed via an overhead screen when using the kiosk
- Printing of important documents including schedules, forms or grade sheets, campus maps
- ‘Topping up’ of smart cards thereby reducing the use of cash by students for school transactions
- Providing access to important documents including transcripts, identification (certificates, licenses, etc.)
- Facilitating and encouraging participation in surveys. Businesses and schools can obtain relevant information to provide future services
- Providing multiple uses as a payment, information, internet or advertising kiosk
- Enhancing the customer service experience
- Providing a positive Return on Investment (ROI)
- Decreasing wait times for customers
- Providing a great avenue for product marketing and company branding
We hope you enjoyed our three part series on the benefits that kiosks can provide. Kiosks can be used to provide a variety of services/solutions across various industries. Learn more.